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LEARN HOW TO MAKE OUR TYPE LARGER

Can I get you a drink?
Published September/October 2001

Old bar

Prohibition under the 18th Amendment did very little to inhibit the consumption of alcohol during the 1920s. A number of the classic cocktails still around today, were born during these speakeasy days of prohibition. Many Americans found ways to regularly obtain liquor way before the passing of the 21st Amendment in 1933 (which did away with prohibition altogether).

After World War II, bar owners began marketing to the younger generation. It was fashionable for both men and women to enjoy a cocktail before dinner at their favorite nightspot. The popular "cocktail hour" was a way for couples and friends to unwind before sitting down to a much anticipated evening meal.

The "cocktail hour" of yesterday has been replaced by today's "happy hour." While the "cocktail hour" always occurred before dinner, serving light hors d'oeuvres to guests, the latter can take place anytime. Many restaurants and nightclubs offer reduced drink prices and serve large spreads of food to patrons during this time. The idea here is simple: the longer a customer stays, the more money he/she will spend.

New bar

The responsibility placed upon establishments that serve alcohol during the promotional "happy hour", needs to change as well. According to Mothers Against Drunk Driving (MADD), nearly half of drunk driving arrests involve those who last consumed alcohol at public drinking establishments. Laws involving civil liability in regards to drinking and driving, are also now being used against irresponsible workers serving alcohol within the hospitality industry. A media campaign asks consumers to greatly reduce the number of drinks ordered when out and to implement a "designated driver" when needed. While MADD isn't a crusade against alcohol consumption, they demand a stop to driving while intoxicated and underage drinking.

Hopefully we can learn from the failure of prohibition and the alarming statistics of today's alcohol-related problems, that a compromise is possible between fun and responsibility. People just need to use good judgement. Going out for a cocktail can still be a nice part of an evening out.

For further information on alcohol related issues, take a look at the following Web sites:

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